American Heritage Center — Analytics Dashboard

Digital Collections (LUNA 2016–2022) & Reference Services (FY23)

Six-Year Digital Traffic Trend

* 2020-21 spike reflects COVID-19 era remote access surge (+80% pageviews, weekend usage equalized)

Top 10 Digital Collections by Pageviews

How Users Find Collections

Top Search: "brand books" dominated with 4,668 searches — the single most common search term across 6 years of LUNA data.

Hidden Gems: Low Traffic, High Engagement

Collections with <500 unique pageviews but >60s average time on page

Monthly Traffic Pattern (All Years)

Weekend Drop-Off by Academic Year

* 2020-21: Weekend traffic nearly matched weekdays (only 4.4% drop vs ~45% normally)

External Discovery Rankings

CollectionEntry RateEntrancesPageviews

High-Bounce Search Terms (Bounce Rate > 50%)

Search TermPageviewsBounce Rate

Request Purpose Categories

Submission Channels

Referral Sources

Material Formats Requested

Room Workload Distribution

Room 111 handles 74% of all page slip requests

Top 15 Collections by Request Count

#CollectionNumberRequestsItems

* Anaconda Company (#10712) = 735 requests, the single most-requested collection